NAMM Believe in Music Week




This year, the winter NAMM show will be virtual.


Here's what to expect. First, know that I will be covering the event here on the bigscottymusic.com blog. The rest of the schedule is as follows.


Today, Monday - Jan 4, the initial Believe in Music TV schedule (Believe, Gear, Artist channels) released via a preview on NAMM.org


On January 11 the virtual Marketplace Opens.


Attendees will receive a personalized login link sent to the email they registered with, with instructions on how to access the platform. The Marketplace will become visible to all attendees.


On January 18 content begins with NAMM Foundation sessions.


On January 20 - Product Preview

Featuring a dynamically produced compilation of videos from innovative companies, highlighting new products through demos, spec videos, and interviews.


Global Livestream

Believe in Music Week will feature a day-long video stream on January 20 highlighting the rich diversity of musical performances from around the world, with more than 40 emerging and established artists from 23 countries and six continents joining together for 12 hours of livestream concert performances.


January 21–22

NAMM sessions / education begins


All Believe in Music TV channels premiere (Gear, Artist, Believe)


If you are interested in registering for Believe in music by NAMM, email: registration@namm.org.

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